Europe’s tourism & leisure industry saw a rise of 40.6% in deal activity during July 2019, when compared with the last 12-month average, according to GlobalData’s deals database.

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A total of 45 tourism & leisure industry deals worth $3.9bn were announced for the region in July 2019, against the 12-month average of 32 deals.

Of all the deal types, M&A saw most activity in July 2019 with 27 transactions, representing a 60% share for the region.

In second place was venture financing with 13 deals, followed by private equity deals with five transactions, respectively capturing a 28.9% and 11.1% share of the overall deal activity for the month.

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In terms of value of deals, M&A was the leading category in Europe’s tourism & leisure industry with $3.17bn, while venture financing and private equity deals totalled $708.6m and $16.34m, respectively.

Europe tourism & leisure industry deals in July 2019: Top deals

The top five tourism & leisure deals accounted for 95.8% of the overall value during July 2019.

The combined value of the top five tourism & leisure deals stood at $3.74bn, against the overall value of $3.9bn recorded for the month.

The top five tourism & leisure industry deals of July 2019 tracked by GlobalData were:

1) SAZKA Group’s $2.83bn acquisition of Greek Organization of Football Prognostics

2) The $560.88m venture financing of FlixMobility by Daimler, European Investment Bank, General Atlantic, HV Holtzbrinck Ventures Adviser, Permira Holdings, Silver Lake Partners and TCMI

3) Covivio Hotels’ $199.25m asset transaction with AXA Investment Managers – Real Assets

4) The $78.52m acquisition of Sportium Apuestas Deportivas by Cirsa Gaming Corporation

5) Creandum, G Squared, Naya Capital Management, NordicNinja VC and Superangel’s venture financing of Taxify for $67.35m.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.