The resort will be operated under the Banyan Tree brand. Credit: Accor.

The Royal Commission for AlUla (RCU) in Saudi Arabia has signed a partnership agreement with Accor, as part of which the latter will operate an expanded Ashar Resort under the Banyan Tree brand.

RCU’s partnership is part of its strategy to develop AlUla as a tourism destination for nature, culture and heritage.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Under the partnership, 47 new units will be added, which will bring the total number of the keys up to 82, along with a spa and gourmet restaurants.

RCU signed the partnership with Accor ahead of AlUla’s official opening to the world as a year-round destination in October this year.

Accor chairman and CEO Sebastien Bazin said: “In line with our commitment to grow Accor’s unique portfolio in Saudi Arabia, and as one of the first global hospitality groups to set foot in the Kingdom, we are extremely proud to take part in the development of the historic county of AlUla, thus celebrating the Kingdom’s vast heritage and culture.

“We are very excited to be working on bringing our partner brand Banyan Tree’s unique sanctuary offering to the Ashar Resort.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

RCU’s agreement with the hospitality group is part of a major series of capital projects and multiple investments made by it into 15 plans in AlUla.

Commenting on the agreement, Royal Commission for AlUla Hotels and Resorts head Bander Alharbi said: “The Ashar Resort forms part of our strategy to create an immersive boutique destination that offers transformative experiences around the year and sets the standard for authentic hospitality.”