: Left to right: Frank Lindner (CTO, Lindner Hotels), Mark S. Hoplamazian (president and CEO, Hyatt), Arno Schwalie (CEO, Lindner Hotels). Credit: Hyatt Corporation.

Hyatt Hotels has announced that its affiliate has entered into a collaboration agreement with German hospitality business Lindner Hotels.

As part of this deal, more than 30 hotels across seven countries in Europe are expected to join the Hyatt brand portfolio and will be integrated in the near future into the World of Hyatt loyalty programme.

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Most of the properties are set to move to the JdV by the Hyatt brand.

Established in 1973 by architect Otto Lindner, Lindner Hotels is a family-owned hospitality company and runs a variety of properties under the Lindner Hotels & Resorts and the me and all hotels brands in important cities across Germany and in Central and Eastern Europe.

The agreement will increase Hyatt’s footprint to 15 new markets and expand distribution in important destinations, such asDusseldorf, Frankfurt, and Hamburg. 

Hyatt president and chief executive officer Mark Hoplamazian said: “The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”  

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The Lindner portfolio will add around 5,500 rooms, expanding Hyatt’s footprint in Germany.

Under this agreement, Lindner Hotels will gain  access to data-driven support around brand health, guest experiences, and revenue optimisation from Hyatt’s Global Franchise and Owner Relations Group.