US-based private equity group Lone Star is planning to introduce a £1bn company named Amaris through the acquisition of 89 hotels in the UK.

The new brand will also include 21 Mercure hotels by Lone Star, 19 Thistle hotels and three Hilton properties, with a total of 8,000 employees making the brand one of the largest hotel owners in the UK.

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The company reportedly brought together its hotels portfolio to create a simplified and more attractive business. The equity group already purchased 29 Jurys Inn hotels for £680m and Puma Hotels for £323m, rebranding it as the Hotel Collection.

"The company reportedly brought together its hotels portfolio to create a simplified and more attractive business."

Jurys Inn CEO John Brennan said: "We want to make it simple and easy to understand.

"This year is about strategy. In 2016, we will do the renovation and investment; 2017 is when we should see the fruits of our labours."

Brennan said the hotels could be repositioned and the company is reportedly in discussions with other brands to join the portfolio.

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The new brand is emerging at a time when there is a significant amount of mergers and acquisitions in the industry.

US-based company KSL Capital recently sold the Malmaison and Hotel du Vin brands, while private equity group Blackstone sold 90m of Hilton shares in May, reported the Financial Times. Travelodge is also reportedly seeking buyers.

Former Travelodge CEO Grant Hearn is expected to become the non-executive chairman of the new company.

Hearn said: "I have been advising Lone Star for a year and we had acquired a number of these hotels beforehand.

"It was the acquisition of Jurys Inn that unlocked the strategy for us.

"The aim is to create value by deploying capital and showing what the business is capable of. The plan is to build a business we can [float]".