Choice

US-based hotel company Choice Hotels has announced the addition of six new Bluegreen Vacation Club Resorts to its Ascend Hotel Collection brand.

The properties are located in Orlando, Big Bear, Aspen, Myrtle Beach and Williamsburg.

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The latest addition brings the franchise of Bluegreen Vacation properties integrated into the Ascend Hotel Collection to 28.

"The properties are located in Orlando, Big Bear, Aspen, Myrtle Beach and Williamsburg."

The companies entered a strategic alliance in 2013. Apart from the affiliation of 28 Bluegreen properties, the companies introduced Bluegreen Vacations to millions of hotel guests through a marketing programme.

Ascend Hotel Collection also signed franchise agreements for construction, renovation and re-use of hotel projects in different locations across the US, including Moorhead city, Pelican Rapids, Pittsburgh, Aurora and Erie.

Choice Hotels CEO Steve Joyce said: "This successful alliance has exceeded expectations on all fronts, including franchise commitments, room night delivery, co-marketing and financial performance."

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Choice Hotels announced the new hotels that are becoming a part of the Ascend Hotel Collection membership programme will be allowed flexibility in operations and also have access to resources and expertise of Choice Hotels.

Bluegreen Ventures senior vice-president Peter Menges said: "The collaboration is growing our visibility across the globe and advancing our mission of providing guests with tremendous value at world class travel destinations.

"Timeshare purchases by Choice customers are dramatically up year over year, and properties that joined the Ascend Hotel Collection have experienced double-digit gains in rate and occupancy."

Image: The Innsbruck, an Ascend Hotel Collection member. Photo: courtesy of PR Newswire.