This signing follows last year’s announcement in Australia that YOO will make a play in Melbourne, after La Vie secured the exclusive rights to bring the brand to the Pacific. Credit: La Vie Hotels and Resorts and YOO Group.

La Vie Hotels and Resorts has signed an agreement with YOO to bring the group’s flagship hospitality brands YOO2 Hotel and By YOO Villas to Phuket, Thailand.

The Forest By YOO will be located on the southern end of Patong near the mountains and is reportedly designed to limit the impact on the existing tropical forest.

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Spread over two separate zones, both YOO2 and By YOO villas will cater to families, couples, and groups. The companies state that the properties will add 600 rooms to Phuket’s hospitality market.

There will be 131 By YOO luxury villas and guests will have full access to the facilities at YOO2.

YOO2 is set to open in 2026 and will have 432 guestrooms, a spa, and facilities for meetings, events and weddings.

Worldcorp CEO and owner of YOO2 and By YOO Dr Chirasak Chiyachantana said: “We are proud to be working with La Vie Hotels & Resorts to bring this world-class development to the people of Phuket. We are looking forward to working with the team at YOO to ensure the design and style of the properties truly captures the essence of the brand.”

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La Vie Hotels & Resorts chief development officer Chris Batterham comments: “We are thrilled to bring the YOO2 and By YOO brands to Thailand and deliver a design-led lifestyle resort offering on the island. Phuket continues to be a world-class destination and a mecca for travellers from all over the globe, and we are excited to be working with the YOO team to bring these properties to life.”

Holiday Inn entered into a franchise agreement with Destination Group to rebrand two resorts in Phuket in February 2023.