AlUla expects 250,000 visitors this year, a rise from 185,000 in 2022. Credit: Edvard Nalbantjan on Shutterstock.

The Royal Commission of AlUla has revealed plans to launch three new luxury hotels in the AlUla region of Saudi Arabia.

The three hotels are The Sharaan Resort, The Chedi Hegra and Dar Tantora by The House Hotel, Trade Arabia reports.

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The Sharaan Resort, designed by French architect Jean Nouvel, will have 40 keys including 25 suites, ten pavilions and five resort residential estates.

It will be part of a fully-integrated master-planned destination and also includes 40 separate residential estates and an International Summit Centre.

The Chedi Hegra property will be the first hotel to be situated in Hegra. The heritage boutique hotel, expected to open in the fourth quarter of 2023, will include 35 guest rooms.

Luxury hotel management company General Hotel Management will operate the hotel.

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Dar Tantora by The House Hotel, a Kerten Hospitality brand, is an eco-lodge in AlUla Old Town.

Construction is underway and it will open with 30 guest rooms in 2024.

Royal Commission of AlUla chief tourism officer Phillip Jones said: “With their combination of audacity, authenticity, sustainability and luxury, these hotels celebrate what makes AlUla a special destination for travellers seeking a distinct blend of comfort and adventure.

Such sophisticated properties are intended to deepen the connection between guests and the extraordinary historic landscape of AlUla. These properties also move us nearer towards meeting our goal of 5,000 keys by 2030 to cater to our growing visitor numbers.”

The three hotels will add approximately 120 rooms and expect to create numerous jobs in the AlUla region.

AlUla expects 250,000 visitors this year, a rise from 185,000 in 2022.