London’s first art’otel at Battersea Power Station has 164 rooms. Credit: © 2023 Radisson Hotel Group.

Radisson Hotel Group (RHG) has expanded its portfolio by adding art’otel to, raising the company’s total to ten brands under one cover.

As part of an extended strategic partnership announced in May 2022, RHG along with PPHE Hotel Group now seeks to accelerate the global growth of this premium lifestyle art’otel brand.

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PPHE’s owned premium lifestyle art’otel brand, properties and distinctive pipeline will be combined with RHG’s advanced technology and distribution platforms, reward programmes, size and expansion goals.

PPHE Hotel Group President and CEO Boris Ivesha said: “The recent opening of art’otel London Battersea Power Station and our exciting art’otel projects in London Hoxton, Rome and Zagreb provides a compelling and attractive launch platform for art’otel as an attractive premium lifestyle brand for guests and hotel owners alike.

“The art’otel brand is centred around carefully designed iconic hotel properties, each with a signature artist and strong emphasis on curating exhibitions, events and launches, paired with outstanding service and destination restaurants and bars.

“We are thrilled to have partnered with Radisson Hotel Group, building on our 20-year partnership, providing us with access to their technology platforms, powerful reward programmes and development expertise in markets targeted for art’otel growth.”

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London’s first art’otel at Battersea Power Station was officially launched in February this year.

The art-inspired, luxury lifestyle hotel has 164 rooms and was designed by Spanish artist and interior designer, Jaime Hayon.