Short-haul regional tours are the preferred trip for summer 2023. Credit: Isabel Pavia via Getty Images.

Trip.com data reveals that bookings on its platform this summer have increased by 170% compared to the same period in 2022, with intra-regional travel seeing a boost.

Thanks to the relaxation of travel restrictions in the APAC [Asia-Pacific] region, summer bookings have increased by 356% year-on-year in Asia, with European markets recording a 72% year-on-year increase so far in summer 2023.

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What are the travel trends in Asia?

Short-haul regional tours are the preferred trip this summer, with short-distance flight bookings accounting for 44% of all bookings in Asia.

The percentage of long-haul summer travel in Asia is up slightly from 22% in 2019 to 27%.

Asian tourists are focusing on intra-regional travel closer to home. The top 10 most-booked cities in Asia are Bangkok, Seoul, Tokyo, Hong Kong and Taipei.

Significant music events, such as concerts and music festivals, are in full swing once again across major cities in Asia, and becoming a new engine to attract more visitors to the area.

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Short-distance flights account for more than half of bookings in Europe (67%). The percentage of long-haul summer travel in Europe dropped significantly from 48% in 2019 to 13% this year.

In Europe, nine out of 10 destinations booked this summer are cities such as London, Barcelona, Madrid and Paris. Bangkok is the only destination on the list outside Europe.

Although European users are in “wait-and-see” mode for long-distance travel, search demand is still prominent. Trip.com search data finds that European users are looking for hotels in Asian and Middle East destinations.

Bali Island, Dubai, Bangkok, Hong Kong and Marrakech are listed among the top 10 most-searched hotel destinations.

Tours to coastal cities and islands are trending in Europe and more travellers are heading to remote or rural areas for unusual travel experiences.

Trip.com senior marketing director Han Feng commented: “Most tourists have chosen intra-regional travel this summer, but that doesn’t mean they will have less fun. Travellers are seeking unique and mind-blowing travel experiences that they missed for the past three years.”

Trip.com is headquartered in Singapore and according to GlobalData’s company analysis, is successful in the competitive travel and tourism industry for its strategic partnerships and innovative marketing solutions.