Curator’s expanding portfolio comprises 97 hotels and resorts across the US. Credit: Vojtech Bruzek on Unsplash.

Curator Hotel and Resort Collection has selected US-based ROOMDEX as the preferred partner for upselling software solutions.

The company’s hotel upsell software automates, monetises and ultimately streamlines the process of upgrading hotel rooms by giving hotel guests the freedom of choice.

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ROOMDEX Upsell Automation offers personalised digital offers to guests by leveraging guest data, hotel reservations and its True Availability and Dynamic Pricing algorithms.

ROOMDEX claims that its upsell tool will relieve Curator Hotel and Resort Collection of the effort and time required by other upselling solutions and deliver high margin revenue and a substantial ROI.

Curator’s portfolio comprises 97 hotels and resorts across the US, which includes properties from Davidson Hospitality Group, Sage Hospitality Group, Springboard Hospitality, Noble House Hotels and Resorts and Viceroy Hotels and Resorts.

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Curator program development director Brent Hayhurst said: “We became aware of Roomdex through our member hotels who were showing great revenue and ROI with the provider’s automated upselling solution.

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“Also intriguing was the success of their attribute-based selling product. Given the feature-rich nature of the independent hotels in our collection, we see real revenue potential for this technology and so wanted to make ABS easy to consider and adopt by member hotels.”

ROOMDEX said that Curator selected it because of its ABS-powered upselling solution and flexible pricing model, as ROOMDEX is the exclusive provider of ABS Upselling.

ABS refers to the sale of separate, immutable room attributes such as a view, a balcony, a room on a high floor.

ROOMDEX ABS prices individual room qualities automatically based on demand, identities and other attribute pairs.

With ABS, guests can customise their room elements and have a more personalised experience.

Hotels that have migrated to ABS Upselling said to have recorded a 14% increase in YoY upselling revenue.

ROOMDEX CEO and founder Jos Schaap said: “The partnership with Curator provides a tremendous opportunity for our company. We are looking forward to showing off both the revenue potential of ABS, as well as the empowerment guests are given to customise their stays.”