Fliggy and Agoda will use data and technological solutions to share insights to create opportunities to expand their international travel market presence. Credit: Mara Conan Design on Unsplash.

Alibaba Group-owed online travel platform Fliggy has extended its collaboration with online travel agency Agoda to expand hotel options for Chinese outbound travellers.

This will help to collaborate in areas such as digital marketing, overseas hotel supply chain and innovation in accommodation.

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Through the expanded partnership, Fliggy consumers will gain access to Agoda and its parent company Booking.com’s 3.6 million international portfolio of hotels, apartments and homes, as well as other options to stay for better deals.

This will help accommodation partners in China to become more visible to travellers.

Additionally, the collaboration will also enable Fliggy to customise and tailor inventory as well as initiatives from Agoda and Booking.com.

Fliggy and Agoda will also use data and technological solutions to share insights to boost the consumer experience and create opportunities to further expand their international travel market presence.

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Fliggy CEO Zhuoran Zhuang said: “We are delighted to take our partnership with Agoda to the next level and this will position our international accommodation offerings at the forefront of the industry, providing Fliggy’s customers with the opportunity to book great value hotel stays globally.

“We have seen a remarkable increase in Chinese travellers’ expectations for high-quality and a diverse range of accommodation experiences.

“Fliggy hopes to adequately meet the new demands of our customers, while also contributing to destinations and merchants sharing in the benefits brought by the return of Chinese tourists.”