The voco Beirut Central District is marked as the voco brand’s debut in Lebanon. Credit: InterContinental Hotels Group 2023.

IHG Hotels and Resorts has signed a franchise agreement with DIA SARL to launch its first voco-branded property in Beirut, Lebanon.

The voco Beirut Central District is a conversion property which will be rebranded by the end of this year.          

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It will add 123 rooms to the company’s portfolio in the country and marks the voco brand’s foray into the region.

The hotel is in the prime location of Beirut and close to many popular attractions, including Zaituna Bay, Beirut Souks and Beirut Waterfront.

It will feature a business centre, an outdoor pool, a dedicated theatre area, a spa, a gym and four meeting rooms including a banquet-style room.

The voco Beirut Central District will also boast three dining options and a destination rooftop bar.

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IHG Hotels and Resorts India, Middle East and Africa managing director Haitham Mattar said: “We are excited to announce our partnership with DIA SARL to open voco Beirut Central District and bring a distinct premium hospitality experience to guests visiting Lebanon.

“Having opened our first hotel in the Middle East – InterContinental Phoenicia in Lebanon decades ago, we are proud to continue to strengthen our footprint in the country and bring new brands to the market which continues to attract travellers with its blend of cultural, historic and cosmopolitan.

“This signing is also in line with our ambition to strengthen our offering across key markets in the Middle East and cater to various guest segments with world-class hospitality options.”

At present, the company operates four hotels across three brands including, Crowne Plaza, InterContinental and Staybridge Suites, in Lebanon.