The company intends to provide training to homestay owners. Credit: d_odin via Shutterstock.com.

Hospitality technology platform OYO has announced its plan to add 50 hotels and homestays in the Indian state of Tamil Nadu by the end of 2023, reported PTI via Moneycontrol.

The hotels and homestays are planned to be added near Ramanathaswamy Temple in Rameswaram town as well as Ramanathapuram district. Rameswaram is a municipality in the district.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

According to OYO, the plan aims to promote Rameswaram as a major tourist destination and tap its rich cultural heritage.

Rameswaram is a popular location for pilgrims and spiritual seekers.

Among the other attractions for tourists at the place include Pamban Bridge, pristine beaches., etc

See Also:

Most of the homestays at Rameswaram will be located close to Ramanathaswamy Temple.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company intends to provide training to homestay owners which will enable them to tap earning opportunities by improving guest experience and efficiently managing their property.

The training will also focus on ways to promote their homestays through marketing techniques.

Oyo also plans to introduce and develop activities for tourists, including outdoor camping, marine biodiversity exploration, water sports, and walking trails.

It aims to co-create nature and marine walking trails and advertise them on numerous online travel sites for nature and bird lovers, reported ETHospitalityWorld.com.

OYO founder and CEO Ritesh Agarwal said: “OYO is excited to play a supporting role in the development of Rameswaram as a tourist hotspot. We plan to unveil the hidden gems, showcase the unique experiences, and elevate the tourism potential of this iconic destination through a sustainable tourism development plan.

“We are committed to working closely with government authorities, local stakeholders, and the community to implement this tourism development plan effectively.”

The company has also launched homestay development projects for leisure travellers in Jammu and Kashmir and for religious travellers in Ayodhya.