The global travel and tourism industry experienced a 5% rise in new job postings related to online travel in Q4 2023 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 41% decrease versus Q4 2022. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.

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Data Insights Travel & Tourism: Hiring Trends & Signals Q4 2023

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Notably, Management Occupations jobs accounted for a 36% share of the global travel and tourism industry’s online travel-related total new job postings in Q4 2023, up 15% over the prior quarter.

Management Occupations drive online travel-related hiring activity

Management Occupations, with a share of 36%, emerged as the top online travel-related job roles within the travel and tourism industry in Q4 2023, with new job postings rising by 15% quarter-on-quarter. Computer and Mathematical Occupations came in second with a share of 13% in Q4 2023, with new job postings dropping by 8% over the previous quarter.

The other prominent online travel roles include Office and Administrative Support Occupations with a 9% share in Q4 2023, Business and Financial Operations Occupations with a 8% share of new job postings.

Top five companies in travel and tourism industry accounted for 73% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q4 2023 were Expedia Group, Booking, Trip Group, TripAdvisor, and Shangri-La Asia. Together they accounted for a combined share of 73% of all online travel-related new jobs in the travel and tourism industry.

Expedia Group posted 358 online travel-related new jobs in Q4 2023, Booking 281 jobs, Trip Group 126 jobs, TripAdvisor 123 jobs, and Shangri-La Asia 69 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 28.03% share of total new job postings, Q4 2023

The largest share of online travel-related new job postings in the travel and tourism industry in Q4 2023 was in the US with 28.03% followed by the UK (12.19%) and the Netherlands (11.88%). The share represented by the US was one percentage point higher than the 27.11% share it accounted for in Q3 2023.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.