The 212-room Cambria Hotel Austin Downtown (pictured) opened its doors to the public on 19 October 2023. Credit: Choice Hotels International

In a strategic move to solidify its standing in the upscale US hospitality segment, Choice Hotels International has continued its nationwide expansion with the recent opening of two Cambria Hotels. 

Now with a portfolio of more than 60 across the country, the company is making waves in the upscale sector.

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Recent additions to the Cambria Hotels US portfolio include properties in Austin, Texas, and Lake Placid, New York, contributing to the brand’s 14% growth in 2023.

The 212-room Cambria Hotel Austin Downtown, situated in the heart of the city, and the 185-room Lakeside Resort in Lake Placid, showcase the brand’s commitment to providing unique, upscale experiences.

Breaking ground on two properties in the Dallas-Fort Worth area, Choice Hotels anticipates the opening of the Cambria Hotel Fort Worth and the Cambria Hotel Northlake in Summer 2025, adding to the brand’s growing line-up of properties in the Lone Star State. 

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Mark Shalala emphasises the brand’s success, with Cambria Hotels recognised as the top upscale brand in the JD Power 2023 North America Hotel Guest Satisfaction Index Study. 

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In a statement, Shalala highlighted the growth of the Cambria brand: “Cambria owners and developers are providing a superior product for guests, and this continued expansion for the brand should signal Choice accelerating into a new level of competition within the upscale segment. “

These upscale properties are seamlessly connected through the award-winning Choice Privileges loyalty program, allowing members to earn and redeem points at over 7,000 hotels worldwide.

Key leadership appointments aim to propel growth

Choice Hotels has re-inforced its commitment to upscale hospitality with key leadership appointments. 

Indy Adenaw takes on the role of senior vice-president and general manager, upscale brands, to drive growth across the eight-brand upscale portfolio. 

Supported by Alexandra Coleman, vice-president, upscale brand management, and Patrick Curran, director of food and beverage, the team aims to enhance the brands for consumers and developers alike.