LHW includes a portfolio of more than 400 member hotels. Credit: Nik Lanús via Unsplash.

Leading Hotels of the World (LHW) has selected dailypoint as its preferred customer relationship management (CRM) and data management provider.  

LHW is a collection of independent luxury hotels, with a portfolio of more than 400 member hotels across more than 80 countries.  

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dailypoint gathers data from various sources, including property management systems, point of sale, websites, newsletters, and Wi-Fi to compile a centralised guest profile. 

The latest partnership aligns with the company’s digital transformation goals. 

dailypoint has joined LHW’s Leading Strategic Sourcing (LSS) programme, led by LHW and DayBlink GPO. 

This programme is designed to offer strategic group purchasing options for LHW’s global network of independent hotels. 

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It aids members in capturing fresh demand and aims to enhance their sales, marketing, and technology capabilities. 

LHW aims to deliver a robust technology stack to support the digitisation efforts of member hotels. 

dailypoint CEO Dr Michael Toedt said: “dailypoint’s CGP [Central Guest Profile] has become a cornerstone of modern IT strategies in the hotel industry and we are looking forward to now also supporting LHW hoteliers in their commitment to excellence and helping them make their guests smile.” 

Leading Hotels of the World vice president for information technology Michael Lederman said: “We are pleased to have found a professional and experienced partner that offers a wide range of CRM applications. 

“The decisive factors for choosing dailypoint were its experience in the field of guest data management, its high standards in data protection and its ability to connect partner systems.” 

The latest announcement comes after LHW selected Revinate as its customer relationship management provider in December 2023.