Family-owned hospitality business Neuman Hotel Group (NHG) has completed the sale of the Ashland Hills Hotel, Ashland, Oregon, US, to BHG Hotels, for an undisclosed sum.
Management responsibilities for the Ashland Hills Hotel will now be overseen by COHO Services, a hospitality management company known for managing upscale independent hotels in the Pacific Northwest.
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Under the merger, two other Neuman properties, namely Ashland Springs and Lithia Springs, will also be managed by COHO Services. The primary goal of this extended collaboration is to maintain and enhance the synergy between the three hotels through a unified management approach.
NHG chief operating officer Don Anway said: “The NHG and Ashland Hills team members are excited to leverage COHO and BHG’s vast resources. We view this merger as a golden opportunity to elevate our hotel’s offerings and provide our employees with new avenues for growth and development.”
COHO Services president Maili Morrison said: “COHO, NHG, and BHG Hotels have enjoyed a long-standing business partnership. We are thrilled to be working closely with the staff and leadership of NHG and Ashland Hills.
“We hold the utmost admiration for the brand they’ve established and are committed to enhancing this legacy as we forge ahead in our joint journey of growth.”
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By GlobalDataWith a footprint in the Pacific Northwest, BHG Hotels has a history of owning, investing in, and developing a diverse portfolio of hospitality properties.
Its portfolio spans limited and full-service hotels, encompassing well-known brands such as Hilton, IHG, Marriott, DoubleTree, Best Western, Radisson, Choice Hotels, and Sonesta. The acquisition marks a further expansion for BHG Hotels, which had previously developed the Holiday Inn Express in Ashland.
