Full-service hospitality management company Brittain Resorts & Hotels (BRH) has partnered with payment network Affirm to provide flexible payments for hotel guests.
By selecting Affirm at checkout, approved hotel guests can book accommodation and pay on a monthly schedule of up to 18 months – also known as buy now, pay later (BNPL).
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Guests are shown the total cost of their purchase and will never pay more than they have agreed upfront, with no late or hidden fees such as compounding or deferred interest.
This offer is now available at BRH, which operates 20 properties with more than 4,000 rooms, suites, and condos across the US. The company recently launched an AI-driven business intelligence technology matrix.
BRH vice-president of sales Brian Miller commented: “We’ve been pleasantly surprised by the initial response. Our guests seem to like paying for their vacations over time and the overall spend per guest is greater when using Affirm. We plan to implement this option in our call centre over the next couple of months.”
Affirm senior vice-president of revenue Pat Suh added: “Hotel guests remain eager to pay over time for trips, and at Affirm we have seen 35% growth year over year in travel and ticketing.”
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By GlobalDataBNPL is increasingly becoming a fixture within the hotel industry as major players such as IHG and Choice Hotels offer monthly payments and special rates.
