The platform streamlines the consolidation and refresh of data, providing owners with instantaneous access to essential insights. Credit: TippaPatt / Shutterstock.

Hotel management company Aimbridge Hospitality has introduced Aimbridge Intelligence, a new data reporting platform.

The system aims to enhance transparency and collaboration between the company and its owners.

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The platform is part of OwnView, a dedicated portal for Aimbridge owners, providing them with key performance data and self-service capabilities to support property teams.

It offers access to vital metrics, including STR performance, RevPAR Index, profitability, guest service, and turnover data.

Aimbridge CEO Craig Smith said: “We are constantly striving to be the most trusted hotel operator in the industry, and we are committed to solving challenges and celebrating successes with our owner partners, which led to the creation of OwnView and Aimbridge Intelligence to further prioritise their needs.

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“This technology offering is another important step we are taking as part of a new chapter at Aimbridge, providing transparent, collaborative solutions for our owners while holding ourselves accountable in our performance-driven culture.”

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The platform, built on Power BI, automates data integration and updates, granting owners near real-time access to critical information.

This enables them to view data for individual hotels or their complete portfolio, facilitating swift strategy implementation to address opportunities.

Aimbridge Intelligence is currently in its first-generation edition, with plans to incorporate AI and machine learning for demand forecasting and expand functionality for more comprehensive data analysis.

Aimbridge chief information officer Keryn McNamara said: “We set out to build a groundbreaking data product that would solve our long-standing desire to provide owners this information and data in this format, enhancing their understanding of hotel performance, profitability, and services, with an elevated level of transparency.

“With Aimbridge Intelligence, owners have direct access to the data they’ve been seeking, allowing for deeper analysis along with increased efficiency and speed in accessing relevant information. We are proud of our teams for developing this transformational tool intended to better serve our owners and enhance data accessibility.”

In February this year, Aimbridge Hospitality announced strategic changes to streamline its operations in the US.