The Hotels Network, serving more than 20,000 hotels globally, has introduced Loyalty Lite, a new tool aimed at enhancing guest loyalty and to increase direct bookings for hotels.
This solution simplifies the guest login process and offers rewards and member rates to logged-in visitors, bypassing the complexity and costs associated with traditional loyalty programmes.
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Loyalty Lite presents a streamlined approach to foster guest loyalty, facilitating a seamless login experience on hotel websites, and personalised journeys to boost direct revenue.
The tool can integrate with a hotel’s existing CRM or function independently, to accommodate various hotel types. By providing member-only benefits and competitive pricing, Loyalty Lite equips hotels to rival larger chains with more loyalty schemes.
Hoteliers leveraging Loyalty Lite can expect a user-friendly system that allows visitors to log in and access member-exclusive rates and perks.
It provides hotels with a competitive edge by enabling them to offer better pricing while adhering to OTA agreements and personalising content for returning visitors.
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By GlobalDataLoyalty Lite’s direct login feature on hotel websites enables the personalisation of the online booking experience, offering incentives to encourage direct bookings by inviting website visitors to log in to reveal member benefits and display content and offers to engage members.
Hoteliers can track the success of Loyalty Lite through dashboards, allowing them to adjust their strategies to optimise direct bookings.
The Hotels Network founder and CEO Juanjo Rodriguez said: “Loyalty Lite levels the playing field for hoteliers who want to foster guest loyalty and provide personalized guest experiences but have found traditional loyalty programmes too complicated or expensive.”
“We’re empowering hotel brands of all sizes to offer seamless logins and reward their guests, strengthening their competitive edge in the market.”
In September 2024, The Hotels Network achieved SOC 2 Compliance, thereby claiming to have become one of the first SaaS companies in hotel technology to get this certification.
