Global hospitality enterprise BWH Hotels has partnered with hospitality cloud provider Mews in a strategic move to enhance its operational efficiency and guest satisfaction.

Under the collaboration, Mews will offer BWH Hotels features that will aid the group in streamlining property management from guest check-in to backend operations.

Through this partnership, BWH properties can integrate with current systems, improve guest experiences and optimise resource management.

BWH Hotels WorldHotels and international operations president Ron Pohl said: “The collaboration with Mews aligns with BWH’s dedication to delivering exceptional guest experiences.

“Mews’ cloud-native platform offers flexibility and scalability, enabling European BWH properties to seamlessly integrate Mews with their existing systems and adhering to our commitment to technological advancement and operational excellence.”

The group noted that they chose to collaborate with Mews due to the company’s “excellent customer support and proven track record of successful integration”.

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This partnership will also aid BWH in prioritising guest loyalty through enhanced guest experience features such as online check-in and virtual concierge services.

These tailored experiences will be rolled out to further boost brand loyalty among BWH’s clientele.

The comprehensive planning and coordination between BWH Hotels and Mews has aided in the seamless transition in various BWH properties such as the Best Western Princess Hotel, the Best Western Hôtel Lakmi Nice, and the Best Western Plus Hôtel Isidore.

The parties will further work towards enhancing operational capabilities and legacy in the hospitality sector.

Mews CEO Matt Welle said: “Mews is thrilled to team up with BWH Hotels. We have worked closely with the team at BWH Hotels to ensure a seamless transition and the collaborative spirit of our teams has set a strong foundation for a successful partnership. We are excited to push the boundaries of innovation and operational excellence together to deliver truly remarkable experiences for all BWH guests.”

In August, BWH Hotels signed City Oasis Inn Townsville, a hotel in Northern Queensland, Australia.