The collaboration aims to drive revenue growth and cost savings for Curator’s member hotels. Credit: SevenRooms.

Curator Hotel & Resort Collection has signed a partnership with SevenRooms, a CRM, marketing, and operations platform, to enhance guest experiences across its portfolio of over 100 independent hotels and resorts in the US.

This collaboration aims to drive revenue growth and cost savings for Curator’s member hotels.

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It allows Curator members to access SevenRooms at preferred pricing, providing them with tools to capture guest data, drive repeat business through marketing tools, and optimise their operations.

They can select tools that improve their operations, versus depending on one-size-fits-all solutions.

The collaboration with SevenRooms is expected to enable Curator’s independent hotels to better understand and anticipate guest preferences, creating more experiences.

Independent hotels and resorts, such as LaPlaya Beach & Golf Resort and 1 Hotel San Francisco used the technology to boost dining traffic while maximising the profitability of their food and beverage outlets. 

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1 Hotel San Francisco director of operations Kendall Hanson said: “We chose SevenRooms because it allows us to connect with guests on a deeper level. Whether booking a restaurant reservation or a unique experience at our property, the data we capture through the platform enables us to deliver personalised experiences that keep guests coming back.

“The analytics from SevenRooms are unmatched compared to other CRMs. Hospitality is always top of mind for us, and SevenRooms helps us execute high-touch experiences for every guest.”

In June 2024, Curator Hotels expanded its portfolio with the addition of four new member properties in the US, located in Virginia, Texas, Missouri, and Colorado. 

Founded in 2011 and venture-backed by companies such as Amazon and Comcast Ventures, SevenRooms serves more than 13,000 clients globally.