The partnership aims to enhance operational efficiency and drive the commercial success for Campbell Gray’s highly individual hotels. Credit: Valor Hospitality Partners.

Campbell Gray Hotels & Resorts has partnered with full-service hotel management company Valor Hospitality Partners to develop luxury hotels and residences across the Middle East.

The collaboration is set to expand Campbell Gray’s portfolio in the Middle East and worldwide while upholding its brand values. It also aims to sustain guest experience quality and boost operational efficiency for Campbell Gray’s hotels.

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Campbell Gray Hotels & Resorts chairman Saad Audeh said: “This collaboration with Valor Hospitality Partners allows us to maintain the individuality of our hotels while benefiting from Valor’s operational expertise and centralised services. Together, we will continue to deliver exceptional service and memorable guest experiences, ensuring our properties remain at the forefront of luxury hospitality.”

Valor Hospitality Partners will lend its specialisation in hotel management, asset management, and hospitality solutions to support Campbell Gray’s growth.

Valor’s adaptable conditions, unified services, and efficient processes are anticipated to deliver economical improvements to hotel performance.

The range of management solutions from the company is set to encompass development, rebranding, revenue management, and high-end lifestyle provisions.

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In addition, Valor’s proactive strategy encourages close cooperation with hotel proprietors and investors to synchronise with a common aspiration.

Valor Hospitality Partners AMEA co-founder and managing partner Julien Bergue said: “Our expertise in hotel management and operations will complement Campbell Gray’s unique approach to luxury hospitality, and together, we will continue to set new standards of excellence.”

Last month, Valor Hospitality Partners signed its lifestyle property in the Kingdom of Saudi Arabia, in Abha, the capital of the Aseer region.

The new venture allows Valor Hospitality Partners to extend its portfolio in the country.