The property is set to be rebranded in line with Saudi Arabia’s Vision 2030 tourism goals. Credit: IHG Hotels & Resorts.

IHG Hotels & Resorts has partnered with event management company Al Harithy Group to bring a Vignette Collection-branded hotel to Jeddah Corniche, a development in the upscale hospitality sector of Jeddah, Saudi Arabia.

The 193-key property will be rebranded by late 2025, aligning with the country’s Vision 2030 tourism goals.

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The Venue, Vignette Collection Jeddah Corniche will undergo renovations and is expected to open next year.

IHG Hotels & Resorts India, Middle East & Africa managing director Haitham Mattar said: “The signing of The Venue, Vignette Collection Jeddah Corniche aligns perfectly with Saudi Arabia’s Vision 2030 led by His Royal Highness Crown Prince Mohammed bin Salman.

“Jeddah, as a gateway to the holy cities and a thriving commercial hub, plays a pivotal role in Saudi Arabia’s tourism ecosystem. This partnership with Al Harithy Group demonstrates our commitment to delivering exceptional experiences tailored to this dynamic destination while celebrating its history and culture.”

Established in 1997, the hotel will boast a variety of amenities, including indoor and outdoor pools, three dining venues, a business centre, 13 meeting rooms, a beauty salon and views of the Red Sea Coast.

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Al Harithy Group chairman Al Sharif Mohammed Al Harith said: “We are thrilled to partner with IHG to launch the Vignette Collection brand in Jeddah. The Vignette Collection brand was carefully selected to honour the property’s rich heritage and architectural significance.

“Aligned with Saudi Vision 2030 Goals, this partnership will introduce authentic, experiential stays in the city. With IHG’s scale and the Vignette Collection brand’s unique offerings, we are confident the hotel will become an inspiring destination for travellers.”

The Vignette Collection is part of IHG’s portfolio, offering unique hotels that provide rich and varied experiences for guests.

This brand allows independent hotel owners to maintain their distinctive identities and take advantage of IHG’s global scale and expertise in the luxury and lifestyle segments.