This partnership aims to enhance the guest experience by providing a customisable, advanced property management system. Credit: IDeaS.

SAS company IDeaS and software business Medialog have formed a technology integration partnership, giving hotels in France access to data analysis, forecasting, and pricing tools.

This collaboration is set to streamline the guest experience by offering a hybrid, personalisable, next-generation property management solution (PMS).

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The partnership is significant for Medialog’s expanding portfolio of 1,400 properties, predominantly located in France.

Through this alliance, these properties will gain access to the advanced revenue optimisation capabilities of IDeaS’ solutions.

Medialog president and founder Cyrille Bellefaix said: “Thanks to this collaboration with IDeaS, we are giving hoteliers access to advanced revenue management tools directly integrated with our PMS. By combining IDeaS’ expertise in predictive analytics and pricing with our know-how in hotel management, we are helping our customers to maximise their revenues, optimise their profitability and simplify their day-to-day operations.”

The integration facilitates two-way data exchange, aiming to maximise occupancy, increase average daily rate (ADR), eliminate data silos, reduce manual entry errors, and optimise revenue across various hotel types and rooms.

IDeaS global alliances director Olga Tolle-Rodrigues said: “This is an exciting development for hoteliers in the region. By integrating Medialog PMS with IDeaS RMS [revenue management system] and IDeaS G3 RMS, these hotels gain access to powerful data analysis, forecasting, and pricing tools. This strategic collaboration is sure to unlock the revenue and operational efficiency potential of our shared client base.”

Earlier this year, IDeaS formed a partnership with DACH hotel company Dorint.

This move involves the implementation of IDeaS’ G3 RMS and Optix revenue intelligence solution, marking a technology investment by Dorint.

IDeaS has 35 years of experience in the hospitality industry. It delivers revenue science to more than 30,000 properties in 164 countries across the world.