Queensland’s hotel industry is set for a strong boost this Easter, with new data showing a significant rise in domestic tourism.
After grappling with the aftermath of severe natural disasters in 2024—floods, cyclones, and storms that disrupted travel and damaged infrastructure—the state’s tourism sector is now seeing a steady recovery.
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This surge in visitors marks an important step in the region’s ongoing efforts to rebuild and regain its position as a top holiday destination.
Increased demand across key regions
According to Tourism and Events Queensland, 18 per cent of Australians plan to visit Queensland over the Easter period—more than any other state.
New South Wales leads the charge, with 20 per cent of residents planning an overnight stay, followed by 10 per cent of Victorians.
The Gold Coast, Brisbane, and the Sunshine Coast are the most popular destinations, but regional Queensland is also gaining traction, as both locals and visitors seek to explore the state’s diverse offerings.
The recovery of Queensland’s tourism infrastructure, backed by the state government’s Tourism Disaster Recovery Package, has played a vital role in bringing visitors back.
In particular, road trips are on the rise, with almost half of those planning to visit intending to travel by car. However, air travel remains the preferred choice for many.
Easter events driving travel interest
A packed events calendar is also expected to contribute to higher visitor numbers, with major events such as the Tour de Brisbane, Australian Boardriders Battle Grand Final, and the Gold Coast Film Festival drawing crowds from across the country.
The increased travel is providing a much-needed boost to the hotel industry as operators prepare for one of the busiest periods in months.
Signs of resilience in the hotel sector
Minister for the Environment and Tourism, Andrew Powell, has welcomed the data as a positive sign for the state’s tourism recovery.
The government’s commitment to supporting the tourism sector, along with the resilience shown by local businesses, has led to stronger bookings across Queensland.
Craig Davidson, CEO of Tourism and Events Queensland, described the findings as encouraging, noting that while some regions, like Outback Queensland, continue to deal with the effects of recent weather events, the overall outlook for the tourism industry remains positive.
As Queensland enters this busy Easter period, the hotel sector looks forward to continued recovery, with more travellers returning to experience everything the state has to offer.
