As the travel & tourism industry continues on its recovery path, outbound trips from Zimbabwe are increasing, with people eager to resume and reboot their travel plans. According to GlobalData, this pent-up demand, coupled with increased confidence around COVID-19 protocols, is helping to drive the recovery of Zimbabwe’s outbound travel sector. GlobalData provides a complete picture of the outbound destinations from Zimbabwe in its Travel & Tourism in Zimbabwe (2023) report. Buy the report here.
In 2023, projections show that international departures from Zimbabwe are expected to have grown by 92%.
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Outbound travel from Zimbabwe is not dominated by any single destination, but intraregional travel is a noticeable trend. In the case of Zimbabwe, ten of the ten most popular destinations are located in Africa.
However, even when focusing only on the top ten, flows to different destinations vary. Understanding the relative size of these and identifying high-potential destinations outside of this list is key to identifying promising growth markets for Zimbabwe as a source market and for destinations to understand current preferences among Zimbabwe travelers so they can better target them.
According to GlobalData’s report, Travel & Tourism in Zimbabwe (2023), the most popular destinations for the country’s travelers include South Africa, Botswana, Zambia, Mozambique and Malawi among others.
For more detailed analysis of the outbound destinations from Zimbabwe, buy GlobalData’s Travel & Tourism in Zimbabwe (2023) report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment. GlobalData’s analysis reports provide detailed insight into key source and destination markets with real world examples of success to support recommendations.
