Red Rock Resorts has been granted a patent for a networked computer system designed to enhance casino patron loyalty programs. The system integrates promotions management and player tracking servers to facilitate gaming sessions, allowing patrons to select gaming charms and receive promotional awards through a coordinated display on gaming devices. GlobalData’s report on Red Rock Resorts gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Red Rock Resorts, Cashless payment settlement was a key innovation area identified from patents. Red Rock Resorts's grant share as of July 2024 was 49%. Grant share is based on the ratio of number of grants to total number of patents.
Casino patron loyalty program networked computer system
The patent US12056784B2 describes a networked computer system designed to enhance casino patron loyalty programs through an integrated promotions management framework. This system comprises a promotions management computer server linked to multiple player tracking servers, each situated at different casino properties. These servers monitor patron activity on various gaming devices and relay this data to the promotions management server. The system allows patrons to initiate gaming sessions by selecting a gaming charm, which is visually represented on the gaming device's screen. The player tracking servers execute algorithms to manage the display of game screens and facilitate the selection of gaming charms, while also transmitting session data, including patron and device identifiers, to the promotions management server.
The promotions management server processes this information to generate promotional awards and maintain an escrowed award record in a structured format. It can detect triggering events that lead to the random selection of promotional awards, which are then routed back to the appropriate player tracking servers. These servers distribute notifications to the gaming devices, prompting them to display bonus games that reflect the awarded promotions. The system also includes features for managing charm accessories and tracking patron account records, ensuring a personalized gaming experience. Overall, this patent outlines a comprehensive method for integrating loyalty rewards into casino gaming, enhancing engagement and incentivizing patron activity through a structured digital interface.
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