The travel & tourism industry plays a key role in Australia’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Australia in its Australia Destination Tourism Insight report. Buy the report here.
In 2023, international arrivals in Australia grew by 91%.
Australia does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Australia, eight of the top ten source markets are located in Asia-Pacific.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Australia as a destination.
According to GlobalData’s report, Australia Destination Tourism Insight, the country’s leading source markets include New Zealand, the US, the UK, China and India among others.
For more detailed analysis of the source markets for Australia, buy GlobalData’s Australia Destination Tourism Insight report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment. GlobalData’s analysis reports provide detailed insight into key source and destination markets with real world examples of success to support recommendations.
