The travel & tourism industry plays a key role in the US’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to the US in its United States (US) Destination Tourism report. Buy the report here.
In 2023, international arrivals in the US grew by 29%.
The US does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of the US, four of the top ten source markets are located in North America.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for the US as a destination.
According to GlobalData’s report, United States (US) Destination Tourism, the country’s leading source markets include Canada, Mexico, the UK, Germany and India among others.
For more detailed analysis of the source markets for the US, buy GlobalData’s United States (US) Destination Tourism report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment. GlobalData’s analysis reports provide detailed insight into key source and destination markets with real world examples of success to support recommendations.
