The travel & tourism industry plays a key role in Uruguay’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Uruguay in its South America Destination Tourism Market report. Buy the report here.
In 2023, projections show that international arrivals in Uruguay are expected to have grown by 40%.
Uruguay does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Uruguay, four of the top ten source markets are located in South & Central America.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Uruguay as a destination.
According to GlobalData’s report, South America Destination Tourism Market, the country’s leading source markets include Argentina, Brazil, the US, Chile and Paraguay among others.
For more detailed analysis of the source markets for Uruguay, buy GlobalData’s South America Destination Tourism Market report.
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