HiltonHilton Worldwide has signed a new management agreement with Fideicomiso Santa Marta Hotel to operate a new build Hilton Hotels & Resorts property in the Caribbean port city of Santa Marta, Colombia.  

This latest agreement is part of the Hilton Worldwide’s commitment to growth throughout the country.

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Slated to open in 2017, this new Hilton Santa Marta hotel represents the company’s 14th hotel project in Colombia, including its portfolio of seven existing operating hotels and seven currently under development.

Located on beach sites in Santa Marta, the beachfront Hilton Santa Marta will form part of the Irotama mixed-use complex in the Bello Horizonte tourist corridor.

The 17-storey Hilton Santa Marta will offer 261 guest rooms, executive rooms and suites. Dining options include six restaurants and bars, featuring a signature restaurant serving breakfast, lunch and dinner; an executive lunch restaurant; and four bars including a grill bar, pool bar, sky bar and refreshment bar.

"Recreational amenities include outdoor swimming pool, fitness centre and spa."

Recreational amenities include outdoor swimming pool, fitness centre and spa. Hilton Santa Marta will provide more than 11,000ft² of flexible meeting space, including a nearly 4,500ft² ballroom.

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Hilton Worldwide full service brands global head Rob Palleschi said: "We’re excited to bring the Hilton Hotels & Resorts brand to Santa Marta.

"Hilton Santa Marta will be a welcome addition to our established portfolio in Colombia, perfectly complementing our successful Hilton Bogota and Hilton Cartagena properties, and introducing Santa Marta’s business and leisure travelers to Hilton’s signature brand amenities and hospitality."

Hilton Worldwide Caribbean, Mexico and Latin America senior vice-president Tom Potter said: "As Hilton Worldwide continues focusing on Latin America growth, Colombia represents a prime market for our efforts. We couldn’t be happier to work alongside the team at Fideicomiso Santa Marta Hotel to further our expansion and introduce the Hilton Hotels & Resorts brand in this resort area.

"With seven existing hotels in Colombia and seven in our pipeline, we look forward to playing a part in the country’s consistent tourism growth and welcome travelers to explore this dynamic destination," Potter added.

Image: Rendering, Hilton Santa Marta. Photo: courtsey of Hilton Worldwide.