In a landmark moment for Accor, the hospitality giant has opened its 700th hotel in China, the Sofitel Shanghai North Bund.
This opening coincides with the 60th anniversary of the Sofitel brand and the China-France Year of Culture and Tourism, highlighting the enduring diplomatic ties between the two nations.
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Sofitel Shanghai North Bund is located in the vibrant North Bund area, offering 315 rooms that fuse Shanghai’s trendy vibe with French elegance.
The hotel’s design features Chinese colours and art deco elements, reminiscent of Shanghai’s historic glamour, while infusing Parisian chic.
Guests can enjoy sweeping views of Suzhou Creek and the 1933 Old Millfun from river-facing rooms.
The hotel has three restaurants – L’Orchestre, Hui, and Lechanteur.
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By GlobalDataAccor’s growth in Greater China has seen more than one new hotel opening per week over the past two years.
Notable launches include Raffles at Galaxy Macau; the first Greater China lifestyle brand hotel with Mondrian Hong Kong, part of the Ennismore collective in which Accor owns a majority share; the first Mövenpick by Accor in Qingdao; the 50th hotel milestones in Greater China for both Pullman and Novotel.
The company stated that its success is partly due to master franchise agreements, granting partners the rights to develop hotels under Accor’s various brands.
Accor’s partnership with Huazhu has resulted in several economy and midscale hotels under the Novotel, Mercure, and ibis brands.
Similarly, the collaboration with Sunmei Hotels Group is expanding the Mövenpick brand, with new openings slated for 2024 in cities such as Nanjing and Chengdu.
Additionally, Accor, Ennismore, and Funyard Hotels & Resorts are introducing the JO&JOE brand to China’s dynamic neighbourhoods.
In 2024, Accor Greater China plans to maintain its expansion pace, expecting to open 103 hotels, adding approximately 14,700 rooms.
The development pipeline remains is expected to exceed last year, which saw nearly 150 new projects signed.
Upcoming openings include Fairmont Xiamen and multiple destinations under the MGallery, Pullman, Grand Mercure, and Novotel brands.
Looking ahead to 2025, Accor is set to introduce the Adagio and TRIBE brands to Greater China, with properties in Chengdu and Guiyang, catering to the evolving preferences of modern and Gen Z travellers.
Last week, Accor Greater China has signed an agreement with Sanya Jinghai Cheng Real Estate Development for a new MGallery Hotel Collection property in Sanya, Hainan.
This property is slated to open by the end of next year.
