Accor’s new ‘All Safe Officers’ programme is expected to redefine the hospitality experience in the Middle East and Africa. Credit: Maibp85.

Accor is all set to launch new ‘All Safe Officers’ programme which is expected to redefine the hospitality experience in the Middle East and Africa during the Covid-19 crisis.

Under the programme, Accor will appoint a health and safety officer at every hotel who will ensure the properties uphold cleaning and hygiene protocols.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Highlights of the programme include customised operating protocols, cleaning products technology and development of team members training in partnership with hygiene solutions provider Bureau Veritas.

Accor Middle East and Africa CEO Mark Willis told media sources: “The safety and wellbeing of our guests is always our priority at Accor and we regularly review and enhance our procedures and services to adapt to new circumstances or as improved technology becomes available.”

“The Covid-19 pandemic has forced us all to change the way we live, work and stay and as the largest hotel group in the Middle East and Africa, we are taking the lead in reinventing the hospitality experience, introducing dedicated ‘All Safe Officers’ and a rigorous programme of transparent measures that give guests peace of mind and put their health first, which is what they now value most.”

The specially trained officers under the programme will oversee all cleaning-related hotel operations, preventative measures and also handle guest enquiries.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

All guests who visit or stay at properties owned by Accor in the Middle East and Africa will only get access if they wear a proper face mask and gloves that would be provided by the hotel.