Hospitality group Accor, Valor Hospitality Partners and Investment Corporation of Dubai (ICD) have bolstered their partnership with the introduction of a six-hotel cluster at Dubai Deira Waterfront.
This development is part of the Deira Enrichment Program and will see Valor manage the hotel cluster with 999 keys.
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Accor Middle East and Africa Premium, Midscale and Economy chief operating officer Paul Stevens said: “Strengthening our collaboration with ICD reaffirms our commitment to sustainable growth with trusted partners. By integrating these properties under the Accor umbrella, we are reinforcing our alignment with the UAE’s vision to enhance tourism and hospitality infrastructure in key districts.
“This expansion also reflects the increasing demand for quality midscale and economy accommodations in Dubai, catering to a diverse range of travellers.”
The cluster includes three existing Accor properties under the ibis Styles, Aparthotel Adagio, and Mercure brands, as well as three new hotels under Novotel, ibis Styles, and Mercure brands in Dubai.
This strategic expansion enhances Valor’s management portfolio in the UAE, offering a range of accommodations from midscale to economy, addressing various traveller needs.
In line with the UAE’s sustainability and economic diversification objectives, the partnership between the three companies is incorporating eco-friendly practices and community engagement in their operations.
Accor and Valor also support local talent and national employment goals.
Valor Hospitality Partners Middle East, AMEA co-founder and managing partner Julien Bergue said: “Focusing on strategic, sustainable and exponential growth is the driving force of our partnership with ICD and its wholly owned property developer Ithra Dubai.
“This intensifies our firm commitment to the UAE and Dubai Hospitality Sectors, both well known for their innovation and excellence. The project also reflects our belief in our new slogan, ‘A Whole World of Local,’ which underscores our dedication to being closely connected to our partners and communities in the UAE, the Middle East, and wherever we operate.”
Accor’s presence in the Middle East is substantial, with over 290 properties and plans to add more than 130 new locations by 2028.
Valor offers a comprehensive suite of services, including hotel management, asset management, and luxury lifestyle amenities, bridging traditional hospitality with contemporary needs.
In October 2024, Accor entered a partnership with The Summary Executive Properties to introduce the first standalone Swissôtel branded residences, Swissôtel Waterfront Residences at Dubai Islands. The property is slated to open in 2027.
