STR’s preliminary data finds that in June 2023 Berlin hotels saw their highest profits in eight months.
The German capital’s hotel occupancy rate was 83.1%, a year-on-year percentage increase of 1.5%.
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The city’s average daily rate (ADR) was €140.83, a rise of 13.6%, and its revenue per available room (RevPAR) was €117.04, a 15.3% increase.
The daily data shows that Berlin saw its highest occupancy level on Tuesday, 20 June at 96.3%. The second-highest occupancy level was reported on Wednesday, 28 June at 95.4%, which STR attributes to the musician Pink’s concert held on the same day.
Overall, the market’s occupancy levels surpassed the 90% mark ten times during the month and saw all but four days above 70%.
Berlin is one of the most popular tourist destinations in Europe and the most populous city in the European Union, making it a key destination for hoteliers. Recent hotel openings in the city include the Selina Berlin Mitte, RGH’s Radisson Individuals brand, and JW Marriott.
According to GlobalData’s report, Travel & Tourism in Germany, the country’s top five leading source markets are the Netherlands, Switzerland, the US, Austria and the UK. International arrivals to the country grew by 122% in 2022.
The German National Tourist Board is seeking to promote sustainable tourism including eco-lodges, green hotels, eco-tours and responsible travel initiatives within the country.
