The hotel group’s portfolio includes more than 70 properties. Credit: Adam Winger / Unsplash.

UK-based independent hotel group Bespoke Hotels has carried out a comprehensive rebranding.

The multi-faceted rebranding approach includes investing in a revamped website to boost direct bookings.

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It also includes the distribution of a leisure breaks brochure to promote cross-selling opportunities within the group’s hotel collection.

Additionally, each property will feature a plaque to mark its inclusion in the Bespoke Hotel family.

Bespoke Hotels CEO Thomas Greenall said: “This isn’t just a visual refresh; it’s a comprehensive strategy designed to create lasting value for our stakeholders.

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“As we look to the future, we are committed to staying ahead of the curve and innovating to provide value to our owners and meet the ever-changing needs of our guests. We thank everyone for their continued support as we embark on this exciting new chapter.”

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The rebranding reportedly reflects Bespoke Hotels’ aim to grow and cater to a diverse clientele and a broader array of destinations.  

Despite the changes, the company notes that it will maintain its foundational values.

Earlier this year, Bespoke Hotels expanded its management portfolio with two new contracts, according to the company’s LinkedIn post.

This comprises The Green House Hotel in Bournemouth and Cwrt Bleddyn Hotel & Spa near Cardiff.

The hotel group’s collection of hotels currently includes more than 70 properties across the British Isles.

This encompasses Burlington Hotel, County Hotel, Fernhill Hotel, Biarritz Hotel, Broadway Park Hotel, Caledonian Hotel Ullapool, and Carnoustie Golf Hotel, among others.