![](https://www.hotelmanagement-network.com/wp-content/uploads/sites/25/2024/05/2lea-430x241.jpg)
Bob W is expanding its London presence in the serviced apartment space with three new openings.
The new Bob W Tower Hill Residences, Bob W Olympia and Bob W Holland Park add a further 20,000ft² of serviced apartments to the company’s portfolio.
This expansion closely follows the opening of Bob W St Paul’s in March 2024, marking the launch of four Bob W properties in London in less than two months.
The new properties include a variety of fully-serviced studio, one, two and three-bedroom apartments, as well as penthouses with rooftop terraces.
All of the spaces are equipped with Bob W’s technology which includes a digital front desk, self-service check-in and 24-hour remote customer service.
The brand aims to combine the quality and reliability of a hotel with the comfort of a home.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
![](/wp-content/themes/goodlife-wp-B2B/assets/images/company-profile-unit.png)
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataBob W CEO and co-founder Niko Karstikko commented: “The European market is experiencing a real surge in demand for serviced apartments as guests look for more personalised, unique and sustainable experiences. This trend shows no sign of slowing down.”
The company currently has a net promoter score of 77. This market research metric measures the loyalty of customers to a company. Bob W also has an average guest rating of 4.8 out of 5 stars across its portfolio.
The brand recently launched its fourth property in Tallinn, Estonia, further strengthening its presence in Europe.