India-based Brij Hotels has announced plans to expand its portfolio to 50 boutique hotels over the next five years before considering international expansion.
The company, which currently operates eight hotels in prime tourist locations across India, has recently secured $4m in Series A funding to fuel this growth.
The expansion strategy includes adding three to four properties in the 2024-2025 period.
Its co-founder Udit Kumar, in a statement to the Economic Times, emphasised the importance of unique guest experiences, saying: “Experience is key for travellers, which is why they prefer curated stays. At each hotel, we provide a unique experience that fosters a connection with the traveller.”
The funding round was led by the Manipal Education & Medical Group Family Office, with Bain Capital managing director Abhiroop Jayanthi and contributions from other notable investors such as Abhay Jain, Rajendra Rao, and Prashant Deshpande.
This financial boost is part of a broader plan to seek another round of funding within a year.
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By GlobalDataBrij Hotels claims to offer luxury experiences that are intimately tied to local culture and sustainability.
The company prides itself on designing hotels that reflect regional heritage, allowing guests to immerse themselves in the local environment.
Furthermore, Brij Hotels is committed to sustainable practices, aiming to minimise its carbon footprint and environmental impact through initiatives such as the zero-kilometre concept.
With a current 55% occupancy rate, Brij Hotels expects to see this number rise as travel continues to grow in popularity.
The company’s commitment to expansion was evident last May when it signed an agreement with Birj Anarya, a luxury boutique resort in Dharamshala, Himachal Pradesh.
Last April, Brij Hotels announced the addition of Brij Atmanya in Bhowali, Nainital, to its collection of boutique properties.
