Choice Hotels is set to strengthen its position in the extended stay segment with the construction of three new Everhome Suites in California and six more in the pipeline for Southern California.
The company’s extended stay hotel openings for the first nine months of 2023 have increased by 38% compared to the same period in 2022.
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The domestic pipeline has seen a 12% year-on-year increase, reaching more than 47,000 rooms in the third quarter of 2023.
Paladin Equity Capital, the development partner responsible for the inaugural Everhome Suites in Corona, California, in 2022, is spearheading the new projects.
Strategic growth in California markets
The three new Everhome Suites currently under construction are strategically located in key growth markets of California: Temecula, Ontario and San Bernardino.
Choice Hotels said that the expansion comes in response to a doubling demand for extended-stay hotels, particularly in high-demand areas such as Los Angeles and San Bernardino.
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By GlobalDataInnovative design and features
Scheduled to open in the second half of 2024 and early 2025, the four-storey properties will offer apartment-style rooms with distinct areas for work and relaxation.
The properties include fully equipped kitchens, bathrooms, closets, free Wi-Fi and pet-friendly options.
One-bedroom suites featuring in-room washer and dryer facilities will also be available.
Partnership and confidence in future success
Philip Powers, partner at Paladin Equity Capital, expressed confidence in the partnership with Choice Hotels, stating: “We have been in close collaboration with the Choice Extended Stay brand and marketing teams, working to effectively drive brand awareness and book long-staying guests. Their highly sophisticated approach has been a huge asset and we’re confident the next three openings in 2024 will be very successful.”
The success of the Everhome Suites brand, launched in 2020, is emphasised by its commitment to empowering guests during longer-term stays, offering home-like comforts and convenient amenities.
Choice Hotels’ strategic growth in the extended stay segment reflects not only the demand surge but also the company’s commitment to innovative, guest-centric offerings.
The Everhome Suites brand, with its expansion in California, is poised for continued success in providing a tailored and comfortable experience for guests on extended stays.
