Choice Hotels International has signed an agreement with KB Hotels to develop Cambria Hotel Waco University Riverfront in Waco, Texas.
Scheduled to open in 2020, it will be a four-story, 135-room upscale hotel .
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Choice has hotels already open in Dallas, McAllen, Plano, and Southlake. It will open hotels soon in Austin and Houston.
Located along the Brazos River at the corner of Martin Luther King Jr. Boulevard and Bridge Street, the new Cambria Hotel Waco University Riverfront is just a few minutes away from the heart of Waco.
This property is located near SpaceX testing facility, Baylor University, and offices of L3 Technologies and Providence Health Center.
Choice Hotels franchise development for upscale brands vice president Mark Shalala said: “The Cambria Hotel Waco University Riverfront represents an important component of our continued growth throughout the Southwest and in markets with strong business and leisure demand.
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By GlobalData“Waco, long anchored by academia and agriculture, is benefiting from a resurgence fueled by rising tourism and a growing technology sector, making it ideal for Cambria development.”
Shalala further continued: “The Cambria Hotels brand has experienced tremendous success in the Lone Star State and we look forward to working with KB Hotels to introduce another great hotel with top-notch amenities to travelers in Texas.”
The hotel will feature spa-style bathrooms with Bluetooth mirrors, contemporary guests with modern fixtures, nearly 8,000ft2 of meeting space, a fitness centre, outdoor patio, pool and courtyard.
KB Hotels president and CEO Kenny Bhakta said: “With local businesses helping to attract more than 30,000 visitors per week, demand for lodging in Waco is at an all-time high.
“We know the Cambria Hotel Waco University Riverfront will be a welcome addition to the community and we are eager to bring the property to life with Choice Hotels. Guests will love the hotel’s prime location and upscale amenities like the pool and wine room.”
