Choice Hotels’ upscale brand marks Midwest expansion. Credit: PRNewsfoto/Choice Hotels International.

Choice Hotels International has opened Cambria Hotel Milwaukee Downtown, an upscale brand under its Cambria brand.

The 132-room, four-storey hotel is the third location in Wisconsin and the first in the city.

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Located at 503 N. Plankinton Ave, the Cambria Hotel Milwaukee Downtown features upscale amenities including a full-service gourmet bar and restaurant, multi-function meeting space for about 100 people.

The hotel also features a fitness centre, an indoor pool, an outdoor courtyard and spa-themed bathrooms with Bluetooth mirrors.

The design of the hotel reflects the area’s parks and history and the flora native to the city.

Developed by Murphy Development Group, the hotel will be managed by Concord Hospitality.

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Choice Hotels said the hotel offers easy access to the Wisconsin Center convention complex, the Harley-Davidson Museum and Fiserv Forum arena. The company noted that the hotel opens amid a $5bn development surge in the Milwaukee area.

Choice Hotels upscale brands senior vice president Janis Cannon said: “True to the brand’s promise of offering guests a unique sense of space and place, the Cambria Hotel Milwaukee Downtown embodies all its location has to offer — Lake Michigan, the Milwaukee RiverWalk and Wisconsin Avenue, the city’s main thoroughfare — putting travellers in the middle of the action of this major Midwest market. We’re thrilled to continue the Cambria brands busy summer openings pace in this vibrant city.”

Cambria Hotels is expanding in major US cities, with facilities in Chicago, New York City, Pittsburgh, Washington, D.C., and Los Angeles.

Choice Hotels has so far opened over 40 Cambria properties across the US, and more than 100 hotels are open or in the pipeline in the US and Canada.