Hilton’s recent adoption of a franchise model for the DoubleTree brand is expected to further accelerate growth. Credit: © 2024 Hilton.

DoubleTree by Hilton, a full-service brand within the Hilton portfolio, has reached a milestone by exceeding 100 properties across the Asia Pacific region.

This growth trajectory is said to be a result of a series of recent and upcoming hotel openings across the area.

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The expansion includes DoubleTree by Hilton Jakarta Kemayoran and DoubleTree by Hilton Jakarta Bintaro Jaya in Indonesia, as well as DoubleTree by Hilton Kyoto Station and DoubleTree by Hilton Osaka Castle in Japan.

Additionally, the list comprises DoubleTree by Hilton Bengaluru Whitefield in India and China’s DoubleTree by Hilton Yantai Golden Coast.

Hilton Asia Pacific Full Service, Brand Management vice president Vincent Ong said: “With our 100th property milestone, DoubleTree by Hilton’s continued growth in the region promises warm, friendly and approachable hospitality to even more guests.” 

Hilton’s recent adoption of a franchise model for the DoubleTree brand is expected to further accelerate growth, particularly in Greater China.

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This move offers franchisees the opportunity to capitalise on the brand’s strong reach and Hilton’s commercial engine and network effect.

Hilton Asia Pacific Development senior vice president Clarence Tan said: “Our expanded franchise model paves the way for further growth, as we stay focused on delivering reliable and friendly stays to guests, and best-in-class returns to owners. 

“We are optimistic about the brand’s growth momentum and look forward to capturing even more opportunities in this segment.”

With almost another 80 DoubleTree by Hilton properties planned for the Asia Pacific region, the brand aims to help Hilton exceed 1,000 operational hotels in the area by next year.

Earlier this month, Hilton entered a partnership with M Hospitality to introduce Hilton Marjan Island Beach Resort & Spa in Ras Al Khaimah, UAE.