Hospitality company Ennismore, in association with design-driven property developer Alfasi Group, has signed ‘The Hoxton’ branded hotel in Melbourne, Australia.
The hotel, which marks the brand’s debut in the region, will be located within the Matchworks Precinct located at 560 Church Street, Cremorne.
Go deeper with GlobalData
Expected to open in 2027, the hotel will have 198 guest rooms across its signature categories – Cosy, Roomy, and Biggy.
Reflecting The Hoxton’s distinctive style, the Melbourne property will offer open-door lobbies and feature local art.
Its interiors will draw inspiration from the building’s history and the local community.
The hotel will offer three food and beverage outlets, comprising an all-day dining destination, bar, café, and a signature restaurant.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAdditional facilities include The Apartment, a hybrid event space with a communal pantry, and a gym.
The area has easy connectivity to the city’s public transport, major roads, and bike paths.
Ennismore founder and co-CEO Sharan Pasricha said: “We are delighted to bring The Hoxton to Australia for the first time. As free-spirited as it is sophisticated, Melbourne has been in our sights for a long time for The Hoxton, and Cremorne is a perfect fit for the brand.
“Our guests and brand followers have long been asking for a Hoxton in Australia, and we’re thrilled to finally make it happen in a brilliant building steeped in history and started life as a matchstick factory.”
The Hoxton brand currently operates 16 hotels worldwide, with recent openings in Berlin, Brussels, Amsterdam, and Vienna.
Upcoming locations include Edinburgh, Florence, and the brand’s first Scandinavian property in Oslo.
This new signing in Melbourne adds to Ennismore’s expanding pipeline in Australia, which includes projects such as Mondrian Hotel and Residences Gold Coast, Hyde Perth.
Alfasi Group managing director Gill Dvir said: “We are committed to preserving the rich history of this site while adapting its historically significant buildings for retail and hospitality uses that the community can enjoy.
“With its strong focus on community and neighbourhood, The Hoxton perfectly aligns with our vision for this world-class precinct.”
