Officials during signing ceremony of TRIBE Bangkok Sukhumvik 39. Credit: © ENNISMORE.

Accor’s lifestyle brand Ennismore has announced plans to open new Tribe hotel in Thailand later this year.

The new hotel, TRIBE Bangkok Sukhumvik 39, will offer 272 rooms for shorter and extended stays.

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The property features Social Hub, a flexible space for work or social interaction featuring café offering a grab-and-go options, barista coffees during day, and signature cocktails by night.

TRIBE Bangkok Sukhumvik 39 will also house an all-day-dining restaurant and rooftop bar and a gym, swimming pool, and Onsen.

Located at the fashionable lifestyle neighbourhoods, the hotel is easily accessible to popular dining spots, shopping destinations, and the lush Benchakitti Park.

Ennismore deputy brand COO François Leclerc said: “With its dynamic culture that attracts modern travellers across the globe, the capital city of Bangkok is the ideal location to first introduce our fastest-growing lifestyle brand to Thailand.

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“We see a great opportunity for a hotel with a unique personality and can’t wait to bring the playful lifestyle experience of TRIBE to those seeking eye-catching design and outstanding comfort in Thailand’s capital.”

Ennismore is partnering with property development firm Siamese Asset Public Company for the new Tribe hotel.

Currently, the company has 50 Tribe hotels in the pipeline, and plans to increase the portfolio to 100 hotels across the global, including in Phuket, Manila, and Singapore by 2025.

Last month, the brand debuted in Cambodia with the opening of 260-room Tribe Phnom Penh Post Office Square.

Dubbed Tribe Phnom Penh Post Office Square, the hotel has 260 rooms available in six categories.