Blue ʻĀina is a monthly reef clean-up initiative. Credit: EQRoy via Shutterstock.

Hawaii’s five-star Four Seasons Resort Maui at Wailea has launched the Blue ʻĀina guest experience.

Opening in tandem with the start of US National Oceans Month, the initiative aims to educate guests on ocean conservation and environmental stewardship.

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Blue ʻĀina is a monthly reef clean-up initiative by the Kaukolu Project, the philanthropic arm of Trilogy, a Hawaii-based company that provides sustainable luxury sailing adventures.

The programme begins with a brief land-based clean-up at Maʻalaea Harbor, followed by an educational snorkel and reef clean-up excursion.

The initiative runs monthly and costs $60 per guest. Four Seasons Resort Maui will offer a $250 resort credit per participating room.

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Blue ‘Āina joins the resort’s other Mālama Hawaiʻi initiative, a coastal debris monitoring and clean-up in collaboration with the Pacific Whale Foundation.

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Four Seasons Resort Maui sustainability manager Taylor Fujimoto commented: “This is an opportunity for guests that are seeking to deepen their relationship with Maui’s natural beauty and vibrant community.”

Another environmental initiative supported by the resort is the Keālia Pond Restoration Project with the US Fish & Wildlife Service, aimed at restoring native wetland environments for the endangered nene goose [the official state bird of Hawaii].

Four Seasons Maui offers complimentary reef-safe all-mineral suncare products for guests and its restaurants are certified as ocean friendly by the Surfrider Foundation.

Eco-tourism is proving to be a key theme within the global travel and tourism industry, as consumer interest and environmental consciousness drive businesses to review their ESG [environmental, social and governance] strategies.