Ginger Hotels, part of Indian conglomerate Tata Group, is set to expand its footprint in India’s East and Northeast regions, Business Standard reported citing a senior company official.
The company aims to double its presence in the regions in the next three to five years.
The budget hospitality brand, operated by Indian Hotels Company (IHCL) subsidiary Roots Corporation, currently has 11 properties that are operational with 876 rooms and has seven new properties in the pipeline, which will add an expected 605 rooms.
The new hotels will be located in various Indian cities, including Patna, Asansol, Kolkata, Paradeep, Jorhat, Guwahati and Dibrugarh.
IHCL – New Business and Hotel Openings executive vice-president Deepika Rao was quoted by PTI as saying: “It is very interesting, we talk about how India’s story is percolating into beyond the top ten cities. I think that’s really playing out in our expansion.”
The brand has 18 of its 91 hotels in the East and North-East regions, where it recorded occupancy rates close to 70%.
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By GlobalDataIt attracts a range of guests, including corporates, small and medium enterprise owners, leisure and family travellers, and sportspeople attending various events.
Deepika Rao added: “Quite easily we can double our footprint here (the East and the Northeast) in the medium term itself…I’m quite sure we will be able to double this footprint in the medium term itself in the next three to five years.”
In December 2018, Ginger Hotels rebranded to target the lean luxe segment, catering to various price points and customer segments.
For the financial year 2024, the brand reported a revenue of Rs4.86bn ($58.28m), a 34% increase from the previous year.
Overall, Ginger Hotels plans to increase its total number of properties to 125 by 2025, up from the current 91.
In May, IHCL launched Ginger Nagpur Airport Road in Nagpur, Maharashtra.
