Korean hospitality tech company HEROWORKS has announced its initiative to expand the global reach of its hotel revenue management systems, DatAmenity and REVIE.
The company, which has been focusing on the Korean market, is now accelerating its expansion, primarily targeting the Asian market through the development of multilingual systems and local online travel agency (OTA) crawlers.
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It has completed the development of English and Vietnamese versions of the DatAmenity hotel pricing management service.
HEROWORKS has also finalised the development of the crawler for integration with major Japanese OTA platforms such as IKYU, Rakuten, and JALAN.
The company is adding features optimised for the market of each country.
DatAmenity collects and analyses room data from all accommodations listed on OTAs to help set optimal room sale prices.
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By GlobalDataThe service includes managing the lowest room prices for the hotel, tracking room price fluctuations, accessing weather data, and comparing and analysing prices with competitor hotels listed on OTAs.
It supports users in developing optimised room sale strategies and provides information on festivals and events to predict tourism season demand, as well as plan package deals linked to events to maximise revenue.
The hotel review management system REVIE was created in response to positive user feedback and feature requests that enhanced the review management capabilities originally offered by DatAmenity.
Key features of REVIE include AI-based automatic generation of review replies, hotel review analysis, and comparison and market analysis of reviews for selected hotels.
The AI-based automatic reply generation supports four languages and can generate replies in two tones while the hotel review analysis visualises frequently mentioned keywords, mention counts, and positivity levels over time.
HEROWORKS CEO Lee Chang-ju said, “REVIE was launched in response to requests from field practitioners, and we are proud that it is a service more suitable for hotels’ needs than any other hotel IT solution.
“Through the REVIE service, we expect to provide qualitative customer feedback and quantitatively analysed hotel information, which can be utilised in marketing and branding strategies to support effective hotel operations.”
