Hilton operates 560 boutique hotels across 90 countries. Credit: Sabirov Nijaz via Shutterstock.

Hilton and Small Luxury Hotels of the World have unveiled an exclusive strategic partnership, signalling a significant expansion in luxury accommodation available to Hilton guests globally.

The collaboration will integrate hundreds of independently operated luxury hotels, aligning with Hilton’s renowned Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts brands.

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Enhanced luxury experiences

Through this strategic alliance, Hilton’s extensive clientele, including more than 180m Hilton Honors members, will gain access to a range of luxury stays across Small Luxury Hotels of the World’s network.

With 560 boutique hotels in 90 countries, the expansion offers Hilton guests access to unique and sought-after destinations, complementing Hilton’s existing network.

Empowering the traveller

Chris Silcock, Hilton’s president of global brands and commercial services, expressed excitement about the partnership, highlighting the opportunity to provide Hilton guests with new and exceptional travel experiences.

“This relationship with Small Luxury Hotels of the World will grant Hilton customers and Hilton Honors members access to a community of high-end boutique hotels in exciting new luxury travel destinations, giving them more ways to dream, book and earn and redeem points with Hilton.”

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Shaun Leleu, chairman of Small Luxury Hotels of the World, echoed this sentiment, emphasising the mutual benefits of the collaboration.

“We’re thrilled to begin this win-win relationship with Hilton as it brings exciting possibilities for both brands.

“Hilton customers, including Hilton Honors members, gain access to our unrivalled collection of exceptional boutique hotels, while our properties enjoy amplified reach to a loyal and discerning audience. It’s a game changer for independently owned hotels on a global scale”.

The partnership not only expands Hilton’s offerings but also provides Small Luxury Hotels of the World with exposure to Hilton’s broad clientele, while preserving the unique character of each property.

Future developments

Both parties are optimistic about the opportunities their partnership presents.

Collaboration with Small Luxury Hotels of the World underscores Hilton’s growth trajectory, focusing on delivering unparalleled experiences in rapidly expanding segments and markets within the hospitality industry.