H World International’s portfolio includes hotels under diverse hotel brands. Credit: Pranav Kumar Jain via Unsplash.

Hotelbeds, a part of HBX Group, has fortified its strategic partnership with H World International, expanding its preferred portfolio.  

The collaboration is expected to provide clients with improved access to premium accommodation choices in 21 countries.  

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It will enable Hotelbeds to use its global network, which includes more than 71,000 across 190 source markets, to seamlessly integrate H World International’s properties. 

This comes following the announcement of Deutsche Hospitality’s rebranding as H World International last week.  

H World International’s portfolio includes hotels under diverse hotel brands, including Steigenberger Hotels & Resorts, IntercityHotel, and Zleep Hotels.  

These brands provide experiences tailored to travellers’ needs. 

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The partnership between Hotelbeds and H World International aims to enhance distribution opportunities for clients globally, particularly in regions that are typically challenging to penetrate. 

HBX Group chief commercial officer Carlos Muñoz said: “This strategic alliance underscores Hotelbeds’ steadfast commitment to delivering unparalleled value and choice to our clients, reaffirming our position as the preferred partner for travel professionals worldwide.  

“With H World International, we are poised for a journey of mutual growth and success.” 

H World International commercial senior vice-president Johanna Lamke said: “The partnership with Hotelbeds is an important pillar of our distribution strategy.  

“It enables us to increase awareness of our strong brands like Steigenberger Hotels & Resorts and IntercityHotel and make our portfolio available to a global B2B network. Overall, it helps us continue our international growth, giving us access to new markets and segments.” 

Last October, Hotelbeds signed an exclusive distribution deal with Merlin Entertainments for its six LEGOLAND hotels within LEGOLAND Resorts across the US.  

This marked an extension of their long-standing collaboration in the theme parks and attractions sector, with the new contract exclusively focusing on the hotel offerings.